The Demand Side: Consumer-Focused Strategies to Improve Health System Outcomes

Demand-side strategies include helping consumers and purchasers differentiate between highand low-value services, making consumers more cost-conscious shoppers for services and insurance coverage, and raising their awareness about the consequences of health behaviors. In all of these endeavors, the demand-side project entails broadening and deepening the research base for cost and quality analysis, communicating effectively with patients and consumers, and understanding the behavioral dynamics of patient and consumer decision-making.